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Off Page SEO

Off Page SEO is all about trying to promote your website across the internet, gaining exposure via social media and link building for example.

Unfortunately there is not a quick fix when it comes to Off Page SEO, it usually involves a considerable amount of work on a regular basis if you want to see real long term results.

Here are a few things that you can do to try and improve Off Page SEO:

Backlinks

Backlinks are links from other websites to your own; these act like a ‘vote’. The more links you have to your site, the higher Google is likely to rank you in theory. In recent times, Google tend to look more for quality over quantity so it is worth trying to build your online link profile from relevant authoritative industry related resources.


Social Media

Social media is more prevalent than ever and that’s not going to change any time soon. Embracing popular services such as Facebook, Twitter and LinkedIn may help you connect with potential customers and engage them in your services.


Google My Business

Signing up for a free Google My Business account can help your business information show up in Google Search, Maps and Google+. This only takes a few minutes to do and further compliments your website.


Email Campaigns

Sending out regular topical email campaigns to your existing client bank can keep your services fresh in their mind. Just make sure they actually want to receive these as spam can negatively impact your business and reputation.


Word of Mouth

In the modern digital world, word of mouth may seem a little old fashioned, but make sure you tell all of your friends, family and acquaintances about your website and services as this is still one of the most effective ways to get referrals.


Paid Advertising

There are various paid advertising options online, Google runs perhaps the most popular. Google’s AdWords allows you to pay for targeted ads which will be displayed at the top or sides within relevant search results.

This guide is based on the best practice outlines as set by Google. Following this guide does not guarantee any higher ranking in the search results. If you need any further guidance on the subject of SEO then you should seek advice from the relevant professional. Adviser Portals does not provide any SEO services.