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On Page SEO

On Page SEO is any work you carry out on your website to try and optimise your pages for search engines such as Google.

Your Adviser Portals site is built using semantic, modern coding technologies and methods to ensure you have a great platform to start with; however, there are other things you can do to try and improve your search visibility using the tools you have available in the built in Content Management System.

To manage on page SEO, log in to your site with the ‘siteadmin’ details received in your ‘Welcome Email’.

Improvements you make on the website itself using the built in content management system:

Page Titles

The page title is one of the most important On Page SEO factors, as this is what Google uses to determine what the page is about. This is usually what is shown on the search engine results page (SERP).

Each page title on your site should be unique, relevant, concise and contain keywords.

Meta Descriptions

The meta description itself does not actually carry any SEO value as such. The importance of the meta description is to maximise click through rate (CTR) from the SERPs. To achieve this they should also be unique, relevant, concise and contain keywords that accurately describe to your target audience the nature of the content on the page.


Your Adviser Portals website is already packed full of informative financial based content and tools which is invaluable to your current and prospective clients. To help try and set you even further apart from your competitors you may consider adding regular, unique and quality content and pages to your site. This could be achieved by maintaining a topical weekly or monthly blog for example.

Friendly URLs

Every page on your site has a unique URL; for example www.yoursite.com/ page-name. You want your URLs to be keyword rich, as short as possible and readable by humans. When you create pages using the built in content management system, this is handled automatically.


Sitemaps are files that contain a list of all the pages on your site. They help tell Google where to look for your content and thus helps them index your site. Adviser Portals does this for you once your site is live on your domain, so you do not need to worry about this.

This guide is based on the best practice outlines as set by Google. Following this guide does not guarantee any higher ranking in the search results. If you need any further guidance on the subject of SEO then you should seek advice from the relevant professional. Adviser Portals does not provide any SEO services.