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Search Engine Optimisation

As an Adviser Portals customer, you will already have a modern, mobile-friendly and feature rich website to help showcase your financial advice business online. The next step is to promote and market your site to try and get the most exposure, attention and reach possible.

Like any marketing whether this be online or off, there are many different techniques and methods at your disposal.

However, not all marketing strategies work for all companies all of the time; so it is usually worth experimenting with the various channels to see what works best for you and your company. This may be social media, networking events, paid advertising, blogging, email campaigns, SEO or a combination.

For the purpose of this guide, we are going to focus on SEO (Search Engine Optimisation) best practices as set out by Google.

There are 2 main forms of Search Engine Optimisation:

On Page SEO is any work you carry out on your website to try and optimise your pages for search engines such as Google.

Off Page SEO is all about trying to promote your website across the internet, gaining exposure via social media and link building for example.

Like any advertising and marketing campaigns, there is no guarantee of a positive return of interest (ROI) on the time and money invested. Search Engine Optimisation can be very competitive for any given search term, especially in the financial sector. Afterall you are competing with a lot of similar business who are effectively going after the same clients as you are.

It is important to note, that your site content should be created for humans and not search engines. This should be as informative as possible, containing the relevant keywords that your target audience are searching for. Any link building exercises should be ethical and organic with a real focus on quality over quantity.

Disclaimer - Adviser Portals do not offer SEO services and this is meant as an informative guide only. If you need further advice on the subject of SEO then you should seek the advice of a relevant professional.